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Asian Paints launches loyalty programme 'Masterstrokes'

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Loyalty Programs. 1. Asian Paints. Asian Paints Masterstrokes Loyalty Program •. Contractor meets are conducted to create awareness on new product launches.

13 Oct A unique multi-dimensional loyalty programme that will contribute significantly to the empowerment of local painting technicians has been.

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Description:More than 1, professional building painters from the Western and Southern Provinces of the country were registered and enrolled into 'Masterstrokes' in a single evening at the formal launch of the programme at the 'Eagles Lakeside' banquet hall recently. Uplifted by an insightful and thought-provoking oration by Asian Paints Brand Ambassador and cricketing icon Kumar Sangakkara, these painters will be the first batch of beneficiaries of an initiative that Asian Paints intends rolling out across the country to build professional skills, knowledge, practices and earnings of this segment of the work force, which uses its products. The Masterstrokes programme paves the way for professional painters to be registered as members via their mobile phones, leading to the creation of a database that will enable Asian Paints to gain an insight into product and brand usage, provide training inputs and offer targeted benefits and rewards. Asian Paints already has the widest product range in the local decorative paints industry, and as we produce new and increasingly innovative products, there is a need to raise the skill levels of the artisans who work with them.

Views: 7443 Date: 2018-04-16 Favorited: 34 favorites

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